Rising from the Ashes – [Part 3 in a Series of 4]
Once the team stopped trying to fix the broken thing and started asking what they actually wanted to build, the energy shifted. Benjamin Bradley describes how Resolana’s new identity — and new name — began taking shape from a blank canvas, and what it means to stay one step ahead in a technology landscape that’s still forming.
Letting Go to Move Forward – [Part 2 in a Series of 4]
Before you can build something new, you have to genuinely let go of what came before. Benjamin Bradley recounts how the Resolana team held an actual funeral for their old company — eulogies, virtual wake, and all — as a way to clear the emotional space needed for something better to emerge.
Fork in the Road – [Part 1 in a Series of 4]
In 2024, Polycot Associates — a worker-owned web development cooperative — faced a hard question: was a rebrand enough, or was the whole model broken? Benjamin Bradley, the last of the original four founders, shares how the team began confronting the future of an industry being reshaped by AI — and whether there was still a path forward together.